SIGN UP & ENJOY 15% OFF YOUR FIRST ORDER! FREE DELIVERY OVER £30+

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Luminous Pretties is a demi-fine jewellery studio situated in London that combines unique, humorous, and whimsical creations with a timeless modern style.
“Drawing inspiration from nature, the pieces are infused with a charming touch; a unique blend of whimsy and joy, unleashing a sense of untamed freedom and playfulness.”
Our boutique features stunning 925 sterling silver jewellery inspired by the lush countryside: a whimsical world of gorgeous flowers, birds, and wildlife. Our creative creations include silver and gold-plated silver jewellery, naturally sourced natural gemstones, imitation diamonds, and pearls. They are ideal for layering because of their low cost and high quality.

A little about me: 

“In the vast digital world, you've found my humble jewellery studio—a place where passion and joy unexpectedly come together.
Hey there, I'm Shan! With a post-graduate degree in design, I discovered immense fulfilment in the fashion industry. Unbeknownst to me, my enchanting hobby of jewellery making would soon claim the spotlight as my true calling. I find immense happiness when I'm surrounded by nature, and that love for the natural world shines through in my jewellery designs, either directly or in subtle ways. But what sets my creations apart is my own unique touch of quirkiness and fun. Jewellery making rekindled my love for semi-precious stones, pearls, and the exquisite art of Cloisonné enamel. It's through this artistry that I can introduce vibrant pops of colour to complement the elegance of precious metals like gold and silver. With great humility, I embarked on a digital adventure, crafting my own online jewellery shop—a virtual sanctuary where I can wholeheartedly share my creations with the world. Driven by my vision, I carefully assembled a dedicated team to join me on this journey, propelling my business to new heights. Together, we've elevated our brand, expanding our reach and offering unusual, fun creations that breathe a fresh air into the world of jewellery, making them the perfect choice for both self-indulgence and delightful gifting.”

Why did I choose the name Luminous Pretties, you might wonder? 

Well, it's a simple reflection of who I am deep down. I can't be summed up in one word or phrase. I'm a dreamer, rebel, and wandering soul at different times. My designs reflect the illuminating growth and I hope, many others can see themselves in my jewellery. ‘Luminous Pretties’ is a way for people to express themselves. Whether it's a 'Blooming Daisies' bracelet for those who adore flowers and delicacy or 'Brick Block' pendants for those who appreciate quirkiness and fun; we have ‘you’ at their core.

“Wear your inner light.”

Imagine a girl wearing stunning jewellery that speaks volumes about her. She feels utterly content with her lovely pieces, exuding a special confidence that's evident in the way she walks, with a delightful spring in her step, and the twinkle in her eyes. That's the essence of Luminous Pretties. Let our extraordinary pretty pieces illuminate your spirit and add a touch of sparkle to your life, just like they do for her.